Mirror Media Group (MMG) is a collection of hyper-local media brands fueled by engaging content across our digital, video and print platforms specializing in Marketing and Communication on behalf of your business to local residents in West LA
Who is Our Audience?
Bachelors Degree or More
Average Household Income
Average Household Cost
*For Market-Specific demographics, please ask!
Top 5 Interests
Mirror Media Group Outlets
Started in 2000
Print Frequency: Monthly
Email Subscribers: Approx. 5,500
Why Work With Mirror Media Group?
Our Audience Are Your Customers
As West LA’s only local media company - we have hundreds of thousands of locals in our audience – those who are most likely to do business with you! With some of the most affluent zip codes in the world our audience has the spending power to support and engage with your business!
Ability to BOTH Advertise and Provide Local Communication Services for your Business Under One Roof!
When you work with MMG you have access to both our Advertising, Video and Editorial Departments. Allowing for seamless campaigns to be executed between local messaging through advertising and the content your business puts out to the masses.
Massive Exposure While Being Budget Friendly
MMG has unique and proprietary campaigns that allow your business to maximize your budget and because we have multiple avenues for your ads/promotional content to go, we can reach more people locally for less.
Our Audience Grows Constantly Benefitting Your Marketing/PR Investment
Every month MMG adds new email subscribers, video viewers, social media followers and readers.; Each new audience member is a potential customer for you!
Supporting the Community
While our job is to connect your business to residents in West LA – we do this by being the #1 source of local news and information to the Westside – a much needed service made possible by you!
How Does Mirror Media Group
Work With Your Business?
Everything we use to reach our audience, we give to you!
How does my ad(s) reach thousands of people per month?
We place your ad in a mix of videos, websites, publications and e-blasts (whatever assets are in your campaign) - which reach hundreds of thousands of people weekly in the West LA area - your business gets exposure to that audience.
Who do you reach or what is your general demographic?
Each of our outlets covers exclusively the community it represents - so the people that live in these areas are who are your demographic is. Also, depending on what medium you are using, the demographic can change - for example, if its PRINT - the demographic is older / if VIDEO - the demographic tends to lean younger.
How do video ads work?
Video ads are placed in content that is of interest to the general audience - whether that is a news report, a video about a local hike, a video feature at a farmers market, etc - each video is picking up thousands of views from the local area and those viewers see your ad. Your business is the EXCLUSIVE ad on the video!
How long do video ads last on the network?
Video ads are proactively boosted (depending on their timeliness) for at minimum 10 days and up to 30 days. This is where roughly 85% of their views will come from. MMG does NOT take off any content from our sites or social media.
How are videos with my ad on it distributed and seen?
Video ads are distributed 3 different ways:
2. Email newsletter
3. Social media - which is geo targeted to ensure the
video is only being played in the selected market
How do your web ads work?
Our company has 7 different local websites in our network. Your ad will be uploaded into our server that will display your ad out thousands of times a day on the different sites selected in your campaign. Your ads will pop up on desktops, cellphones and tablets. When people click on your ad, they will be directed to your site or landing page of your choice (a page to sell tickets, direct link to product, sign up sheet, etc;).
What is the average E-blast ad click rate?
Our average click rate across all email lists is 9% (6% above industry standard).
What is the average E-blast open rate?
Our average open rate across all email lists is 28%
(18% above industry standard).
What is an E-blast ad?
This is an ad on our weekly/breaking news emails that go out to an email list of people who have signed up to get our newsletters! The numbers below reflect the amount of emails based on a weekly 5 day period.
Brentwood News - approx. 4,900
Century City/Westwood News - approx. 4,700
Santa Monica Mirror - approx. 10,000
Palisades News - approx. - 5,500
Westside Today (Culver City/West LA) - approx. 4,500
Yo Venice - approx. 5,500
The Pride LA (LGBT) - approx. 6,500
What are the circulations and frequency of your publications?
Santa Monica Mirror is weekly - 8,000 circulation
The Pride LA (LGBT+) is bi-monthly - 20,000 circulation
Palisades News is monthly - 4,000 circulation
Yo! Venice is monthly - 5,000 circulation
Century City/Westwood News is monthly - 4,000 circulation
Brentwood News is monthly - 5,000 circulation
Westside Today is a digital outlet only
What days do you publish?
All publications publish on Fridays.
How are the publications distributed?
We have several news boxes as well wire racks and business drops that we utilize in high traffic areas, places where community members gather.
Let's Work Together
Mirror Media Group Contact Info
310.310.2637 ext. 101
VP of Advertising
310.310.2637 ext. 102
310.310.2637 ext. 103
General Business Inquiries
310.310.2637 ext. 7
Contact us to start today!
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